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The End of Influence: What Happens When Other Countries Have the Money Hardcover – January 5, 2010

4.0 4.0 out of 5 stars 31 ratings

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At the end of World War II, the United States had all the money—and all the power. Now, America finds itself cash poor, and to a great extent power follows money. In The End of Influence, renowned economic analysts Stephen S. Cohen and J. Bradford DeLong explore the grave consequences this loss will have for America’s place in the world.

America, Cohen and DeLong argue, will no longer be the world’s hyperpower. It will no longer wield soft cultural power or dictate a monolithic foreign policy. More damaging, though, is the blow to the world’s ability to innovate economically, financially, and politically. Cohen and DeLong also explore American’s complicated relationship with China, the misunderstood role of sovereign wealth funds, and the return of state-led capitalism.

An essential read for anyone interested in how global economics and finance interact with national policy,
The End of Influence explains the far-reaching and potentially long-lasting but little-noted consequences of our great fiscal crisis.
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Editorial Reviews

From Publishers Weekly

In this reasoned chronicle of worldwide fiscal and cultural influence from pre-WWI to the present, Berkeley academics Cohen and DeLong (Macroeconomics) measure the rise and decline of U.S. prestige, concluding that the era of U.S. dominance is over: "The United States will continue to be a world leader... But it will no longer be the boss." Presenting an in-depth examination of deficits, export policies, sovereign wealth funds, the U.S. Department of Defense, and foreign expansion (as well as caveats galore), Cohen and DeLong craft a chilling portrait of the country's accelerating fiscal woes: "In every year since 1976, the United States has run international trade deficits that collectively add up to 7 trillion. More than 70 percent of that 7 trillion has been added since 2000." Pursuing the causes underlying the current worldwide economic crisis-the financial rules and lack thereof-Cohen and DeLong depict the effort to restore the global economy as a massive task, fraught with peril and the specter of unintended consequences; growing economic inequity between the U.S. and China, for instance, represents "a financial balance of terror." Though most appropriate for fiscal wonks, Cohen and DeLong's analysis is clear and concise enough for the concerned layperson. END

Review

Miami Herald, December 13, 2009
“Cohen and DeLong’s interesting look at the real New World Order is worthy of consideration as it describes a reality that's fast approaching.”

Matthew Yglesias
“…a brilliant short tour of the rise and fall of the neoliberal project on an international basis.”

Forbes.com, January 11, 2010
" In their new book
The End of Influence, Stephen S. Cohen and J. Bradford DeLong vividly describe the evaporation of American economic power and what it is likely to mean for the United States and the world."

Product details

  • Publisher ‏ : ‎ Basic Books; 1st edition (January 5, 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 176 pages
  • ISBN-10 ‏ : ‎ 0465018769
  • ISBN-13 ‏ : ‎ 978-0465018765
  • Reading age ‏ : ‎ 13 years and up
  • Grade level ‏ : ‎ 11 and up
  • Item Weight ‏ : ‎ 9.6 ounces
  • Dimensions ‏ : ‎ 5.75 x 0.75 x 8.5 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 31 ratings

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4 out of 5 stars
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Top reviews from the United States

Reviewed in the United States on December 30, 2009
Brad DeLong writes and edits a wide ranging blog focussed on ,for lack of a better title, political economy and this short book is a fine, and very well written summation of many of the themes he has been discussing over the past few years. Written with a Berkeley colleague it is a well researched (though no notes are in the text, alas) book whose theme can be simply described by its title. However, unusually for economists, it goes far beyond the standard laments and cries over our waning economic power and delves deeply into global cultural and intellectual maters and their relation to the fiscal decline we are living through. In some ways this is even a more enduring and disturbing aspect of the mess we have mostly brought on ourselves. This may be one of the first in what could be long series of books on these subjects but I would bet it will remain one of the most succinct and influential of the future lot.
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Reviewed in the United States on January 23, 2010
After finishing J. Bradford de Long and Stephen Cohen's book, I admit I'm still very much in the dark about the consequences of the redistribution of Wealth from the US to the rest of the world, particularly China. Although there's a lot that's interesting in the book, the failure to solve the main question is highly disappointing.

"The End of Influence" has two overlapping themes: The rise of Sovereign Wealth Funds and the Fall of the Neo Liberal Order. The argument is that they are interlinked - the decline of Neo-Liberalism makes Sovereign Wealth Funds more dangerous, and the robustness of Sovereign Wealth Funds makes Neo-Liberalism seem less appealing.

Let's start with Neo-Liberalism: Since the Middle 1970s, the Post WW2 conception of a mixed economy came under increased attack by those whom de Long and Cohen call "Neo-Liberals". The failure of managed Capitalism in the UK, and its apparent failure in the US, caused a backlash against government interference in markets. The roll back of government interventions in markets was not complete, but it was widespread. It effected not only the US and the UK, but also most of Northern Europe, much of East Asia (and Israel, although the authors don't mention that). Right wing Neo-Liberals loved inequalities and markets; Left wing Neo-Liberals considered them a necessary evil. And the dismantling, deregulation and privatization of market industries sped up, as governments went out of the business of business everywhere... or almost everywhere.

The big (but not the only) exception was China. After Mao's Death, China started to slowly embrace Capitalism. It started to manufacture on a large scale. And as it had low labor costs, it exported its products aboard, especially to the United States.

When you start selling your product to a certain country, you end up with a lot of its currency. But this currency is normally not very useful to you; you have to convert it to your local currency. By buying much of your local currency and selling the currency of the customer country, the exchange rate changes. The customer currency becomes less valuable, and yours more. Therefore, goods produced in the customer country become more attractive to consumers in your country, and goods produced in your country become less attractive to them. And the trade imbalance... gets balanced.

Or so it is supposed to happen. But China (and other countries before, but China is the biggest, and so the effect is the largest) did not want to stop its export-fueled growth. It wished to ensure continuous export induced economic momentum. The way it did that was by preventing the Chinese currency (the Renminbi) from appreciating against the dollar. Instead of converting the dollars gains from selling Chinese products in the US to Renminbis, the Chinese government kept the dollars.

What has it done with them? It has lent them back to the United States! Thus, ironically, the dirt poor China has been subsidizing US consumption. China's economic growth has been fueled by selling manufacturing products to the US, and then loaning the profits to the US so that the US can buy more products! This meant that the Chinese government held a huge amount of money in the form of US debt - creating the world's largest sovereign wealth fund.

Now that China has the money, and holds it in US Debt, what could it do with it? What are he consequences of China being America's creditor? This is where the story gets unclear. From De Long and Cohen, one gets two stories, partially contradictory, about what happened next.

According to both, the Sovereign Wealth Funds (SWFs - China's is the largest but not the only one) posed a threat to the Neo-Liberal order. But the Neo-Liberals tried to "domesticate" the SWFs, make them act like "regular", profit seeking wealth funds. Had they managed, SWFs would not have been very dangerous.

But they have failed, and according to one story de Long and Cohen are telling, SWFs are extremely dangerous. The economic crisis of 2008 (caused at least partially by the cheap credit created by the SWFs) has soiled the reputation of Neo-Liberalism. Industrial Policy is now back with a vengeance. And the SWFs would now start to use their power strategically, buying up technologies that could be used to enhance economic growth in the US, and using them to enhance growth in China. The frontier of economic growth would move east. With China now having the money, America would have to pay attention, economically and politically. It would not be a thrall to China, but it would be much weaker than it is today.

The other story De Long and Cohen tell is, from an American perspective, much more optimistic. It focuses on the insight, repeated in the book several times, that if you owe enough money to the bank, you own the bank. The huge debt America has to China offers its own kind of power on the Chinese. America could inflate away Chinese saving. China has a huge amount of US treasury bonds. It can't put the money anywhere else: there's nowhere else to dump so much money. China has subsidized US consumers for a decade, and it is likely to keep doing it in the foreseeable future. Having someone else working for you is not altogether an unpleasant experience.

Furthermore, US debt could not lead to a payment crisis, like the Asian credit crisis of the late 1990s (see Paul Krugman's excellent 
The Return of Depression Economics and the Crisis of 2008 ). Unlike Thailand and the other debt ridden Asian economies of the 1990s, the US debt is enumerated in its own currency. The US cannot run out of dollars, and so it cannot go bankrupt.

So what happens when other countries have the market? I'm not sure. I doubt de Long and Cohen are certain. They make a case for China posing a mercantilist threat to the US, as well as for China acting as a willing foreign worker, slaving away for the US benefit. No doubt there is truth in both cases, but Cohen and De Lung fail to synthesize them. "The End of Influence" is thought-provoking, but not conclusive.
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Reviewed in the United States on July 31, 2011
This book would go well with an undergraduate International Macroeconomics course. DeLong and Cohen explain in plain English the national income accounting identity between the U.S. and China -- what Neil Ferguson called "Chimerica." China saves 40% of its national income, the U.S. saves almost nothing. Since China's Savings > Investment, they run a current account surplus, exporting more than they import and purchasing more foreign assets than foreigners purchase of their assets. Investment in the U.S. > Savings so it runs a current account deficit. China lends to the U.S. who in turn buys Chinese products and the process continues.

An estimated 70% of China's $2.5 trillion of reserves is invested in dollar-denominated debt, primarily U.S. Treasuries. China isn't looking to make money on the deal, it loses money, but the accumulation of reserves is necessary to keep its currency and, by extention, goods & services undervalued to a dollar that is steadily depreciating.

The U.S. "enjoys" this position because after World War II, it was the country "with the money," and the dollar has been the world's preferred reserve currency. Since we are the free-market arsenal of democracy, other countries were willing to emulate us and aspire to be like us. But with our affluence came our debt-- developing countries are happy to lend to us and we are happy to import their cheap goods.

The point of the book is that this won't last forever, or much longer:

"When you have the money--and "you" are a big, economically and culturally vital nation--you get more than just a higher standard of living for your citizens. You get power and influence, and a much-enhanced ability to act out. When the money drains out, you can maintain the edge in living standards of your citizens for a considerable time (as long as others are willing to hold your growing debt and pile interest payments on top). But you lose power, especially the power to ignore others, quite quickly--though hopefully, in quiet, nonconfrontational ways. And you lose influence--the ability to have your wishes, ideas, and folkways willingly accepted, eagerly copied, and absorbed into daily life by others."

DeLong and Cohen predict the end of neo-liberalism, the worldwide movement of the last 35 years to privatize, deregulate, and loosen barriers to trade and capital movements. The world heeded our neoliberal advice through the 1990s but now watches with cynicism as we practice what we didn't preach:

"When the United States bails out its auto industry, or its banks, or insurers, or airlines--shouldn't France and Germany do so, too?"

The authors examine the history of the U.S. financial system, in a similar fashion as Johnson and Kwak do in 13 Bankers. From the 1940s to 1970s, we had high income taxes and major restrictions on financial sector activity. Yet, we saw low unemployment and 2.5 percent annual increases in productivity. From the 1970s onward we had lower income taxes and deregulated all sectors of the economy and saw The Great Stagnation-- lower productivity growth. DeLong reminds us that deregulation was championed by those on the Left, like Ted Kennedy and Jimmy Carter:

"Deregulation was, however, a fringe technocratic good-government movement. And it would have in all probability remained a fringe technocratic good-government movement were it not for the macroeconomic breakdown of the 1970s...The failure of the managers of the mixed economy to produce full employment and price stability in the 1970s undermined the whole enterprise--and created the opportunity for the neoliberals to attempt to implement their dream."

The neoliberal enterprise was embraced by those on the center-left as much as those on the far right. The Fed had been soft on inflation in the 1970s, and there were solid arguments for freeing up the private sector from onerous regulation in an increasingly competitive global market. The answer to the central question of whether to make the pie larger or make it more equally distributed became more slanted toward increasing the size of the pie:

"Politicians on the left tended to give a Rawlsian defense that the best way to help the poor was not to punish but to incentivize the rich: Shrinking the regulatory, interventionist, and management role of the states and cutting back on progressive taxes would align the economic incentives of the rich with the social goal of economic growth, and in the end, the relatively poor would wind up better off in a more unequal but much richer society. Politicians on the right tended to regard greater inequality as an absolute virtue: Those at the top of the economic pyramid--because of their smarts, their skills, their enterprise, their industry, their luck, their success at choosing the right parents--deserved a very comfortable life and to be sharply distinguished from their fellow citizens."

The widening income desparities-- the growth in income has been extraordinarily slanted toward upper-incomes has quashed progressive faith in the enterprise.
"The ratio of the top 1 percent (of incomes) to the middle fifth went from 10 to 26 times. What caused the change?"
1. "The top 10 percent (of income) owns 77 percent of all stocks," and those rose in value. 2. Marginal tax rates on upper-incomes were cut. 3. "Huge, recent waves of unskilled immigrants, legal and illegal, compete for low-wage jobs, pulling down the bottom of the income scale."
4. "Imports and offshoring: The influx of imported goods pushed down employment and pricing power at American manufacturers."
5. The decline of unions.
6. Technology replacing low-skilled workers.
7. Culture: CEO pay, top athlete pay, etc. have grown very disproportionately to everyone else.
The authors then relate the phenomena:

"Is there a connection between rapidly rising inequality, stagnant middle-class earnings, and the collapse of savings in the United States? It is very likely that these trends are all closely linked. Faced with stagnant incomes, seeing themselves falling behind those above them on the income scale, and spending their evenings watching Lifestyles of the Rich and Famous, what did the average American family do?"

The average American family took on debt to keep their lifestyles in line with the increasingly wealthy.

"Between 1966 and 2006, this debt, adjusted for inflation, rose by almost 3,000 percent."

This is the agreed-upon hypothesis for our financial crisis from both DeLong on the Left, and Raghuram Rajan on the Right. The push for homeownership--sponsored by the government--increased the amount of this debt, and the bubble built:

"(T)hough mortgage debt rose from about one-third of GDP in 1990 to over 80 percent now, home equity (the percentage of the house not owed as mortgage debt) fell from two-thirds of GDP in 1990 to one-half of GDP by 2006; it has, infamously, fallen since."

The beneficiary of this movement was the financial sector.

"As manufacturing declined as a percentage of what Americans produced--from 21 percent of GDP in 1980 to 14 percent in 2002, finance grew to fill the gap--exactly! And though just about every think tank and politician issued dire warnings about soaring health-care costs, none came forth with programs, or even warnings, to restrain the growth of finance...Finance was the driving force. It had achieved the cultural dominance that so often goes hand-in-hand with economic dominance: its gigantism and ubiquity, its tonic impact on the entire economy, its fabulous success, the sheer gushing of money, its generous funding of elected politicians, its seconding of its top executives to top posts throughout the regulatory apparatus of government, and its simple and powerful message of "let the market work its magic." It was so easy."

People with degrees in math, engineering, physics, etc. moved from building stuff to engineering financial instruments-- CDOs, CDS, etc. Hence, most of our recent productivity gains have been in the financial sector alone.

DeLong points out, as I thought about recently, there were always two exceptions to the neoliberal rule: Technocratic central banking and defense spending. Through the space race and winning the Cold War, the U.S. government subsidized the invention of the semi-conductor, microwave oven, the Internet, and other private sector "spin-offs." What we called "defense spending" the rest of the world called "protectionism." What DeLong doesn't point out is the rise of monopolies in the financial sector that, as Hayek preached, threaten the neoliberal order before government does.

The fear that international economists had in the last 15 years was of a sudden collapse of the dollar from, for whatever reason, the international community losing its faith in this system. That didn't happen, as the various countries involved worked to keep the value stable. Instead, the world witnessed the collapse of the U.S. financial system and the problems seemingly created by the neoliberal shift in the last 35 years.

But the other aspect of the global economy that threatens the neoliberal order that DeLong and Cohen highlight is the rise of sovereign wealth funds. It's not just rich private citizens making major investment decisions, it's rich countries-- Russia, Norway, Saudi Arabia, China... over $3.5 trillion dollars held in foreign investments. These countries aren't going to be content holding low-yielding assets like U.S. Treasuries forever, especially if America looks unwilling to deal with its long-term structural deficits (Medicare). Eventually, they will move more and more into ownership of private companies. We've already seen some of that tension recently-- the xenophobic reaction when a Dubai company tried to buy a Houston port. They already have the power to direct investment in their own countries-- to engage in industrial policy.

The authors look at some of the rules proposed for these sovereign wealth funds, but it's quite silly to think that national interests won't rule the day. And the U.S. has now lost its ability to influence or preach.

So, what must happen? The U.S. needs to save more and spend less. China needs to save less and spend more. One hopes this happens gradually, orderly, because it will cause shifts in our productive sectors that will be difficult overnight. We'll be manufacturing and exporting more, and our currency will likely no longer be the world's reserve.

I give this book 3.5 stars out of 5. The authors don't bother giving an exposition of where neoliberalism comes from, or explicitly state that countries that eschew markets do so at their own risk (although DeLong preaches this to his students). They also don't talk about how the U.S. is supposed to start saving more when it has a social safety net unfunded into the future with long-term structural deficits as a result.

But that makes it a short read, easy for a layperson or undergraduate to understand.
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Top reviews from other countries

R. Hotchkis
3.0 out of 5 stars The End of Influence
Reviewed in the United Kingdom on May 10, 2010
I was a little disappointed in this book - essentially it says that the US has misspent its wealth and is now in a much weaker position both politically and economically. It warns us to watch out for the Sovereign Wealth Funds and for greater government interference in economies. This is all very true but hardly new. Brad DeLong is an excellent economist/economic historian and always worth reading but I was not bowled over this time.
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