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Marketing Dictatorship: Propaganda and Thought Work in Contemporary China (Asia/Pacific/Perspectives) Paperback – November 16, 2009

by Anne-Marie Brady (Author)
4.8 4.8 out of 5 stars 8 ratings
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Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China"

China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy.

In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Previous page
  1. Part of series
    Asia/Pacific/Perspectives
  2. Print length
    246 pages
  3. Language
    English
  4. Publisher
    Rowman & Littlefield Publishers
  5. Publication date
    November 16, 2009
  6. Dimensions
    6.08 x 0.73 x 9.15 inches
  7. ISBN-10
    0742540588
  8. ISBN-13
    978-0742540583
  9. See all details
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Editorial Reviews

Review

Anne-Marie Brady is an authority on Beijing's efforts to attract favorable attention to itself. . . . The central thesis of her path-breaking book is ultimately convincing. ― Wall Street Journal Asia

Propaganda is one of the most important domains in the Chinese party-state. . . . As Anne-Marie Brady demonstrates in a superb study of this central and hidden part of the Chinese system, the surface diversity of the Chinese media hides the guiding hand of a high-level Party office in Beijing called the Central Propaganda Department, which works its will across the whole spectrum of activities in media, education, entertainment—and also in sports. . . . The Beijing Olympics have never been anything but a conscious part of this strategy—what Brady calls a campaign of mass distraction. ― New Republic

A hugely interesting and important book. In a concise 230 pages it explains how since 1989 the Chinese Communist Party has renewed, extended and strengthened its propaganda apparatus. ― China Economic Quarterly

This is a fine study of Chinese domestic and foreign propaganda. . . . The book is well organized. . . . Her research is extensive and up-to-date. The volume should be part of any collection with a focus on mass communications, China studies, or even political science in general. . . . Recommended. ― Choice Reviews

The best and most current study on [the Chinese propaganda system], and is a welcome addition to our understanding of the evolving party-state in China. . . . A much-needed assessment of the often 'invisible hand' guiding what Chinese citizens are permitted to know and how they know it. -- David Shambaugh, George Washington University ― China Quarterly

In a year of unprecedented media coverage of China, Anne-Marie Brady has written a timely book about the Chinese media. She has done much to demystify an understudied topic. . . . The book's most important contribution is to shed light on the institutions, laws and practices which trammel Chinese media. . . . Brady's work deserves much admiration. . . . Marketing Dictatorship is a useful source of information for students of Chinese politics, and an invaluable resource for scholars of the Chinese media. -- Ashley Esarey ― The China Journal

Anne-Marie Brady . . . has produced an authoritative book on [China's] Central Propaganda Department. -- Evan Osnos ― The New Yorker

This fascinating book reveals how China's propaganda machine has reinvented itself and today employs a range of sophisticated PR techniques to mold Chinese public opinion. Read this to understand how the Communist Party has strengthened its hold in China. -- Jonathan Unger, emeritus, Australian National University

About the Author

Anne-Marie Brady is associate professor in the School of Social and Political Science at the University of Canterbury. She is the presenter for the BBC documentary "The Message from China."

Product details

  • Publisher ‏ : ‎ Rowman & Littlefield Publishers; 1st edition (November 16, 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 0742540588
  • ISBN-13 ‏ : ‎ 978-0742540583
  • Item Weight ‏ : ‎ 11.9 ounces
  • Dimensions ‏ : ‎ 6.08 x 0.73 x 9.15 inches
  • Customer Reviews:
    4.8 4.8 out of 5 stars 8 ratings

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Anne-Marie Brady

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Customer reviews

4.8 out of 5 stars
4.8 out of 5
8 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars Eye opening for foreign and domestic study
Reviewed in the United States on March 3, 2022
Verified Purchase
This book provides a glimpse into the propaganda giant that is the CCP. Thorough and well organized, you will learn how China’s use of propaganda could be argued as their reason for success.

This will also open you to the realization that not only is the East dominating their sphere of Thought Control, but the West was its model on how to do so.
Helpful
 Report
S. J. Hoare Vance
5.0 out of 5 stars A detailed review of China's state control
Reviewed in the United States on April 11, 2008
Verified Purchase
This book is a recent account of the China's state control of internal matters wider than just the news media, and extends to external relations. There is much detail on Internet controls, and uncovers the Central Propaganda Department.
5 people found this helpful
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