Economics, Business & Investing » Business
Welcome to the business section of Five Books. We’re still deciding how best to structure it, so apologies if the interviews grouped here are a bit more random than you’ll see across other areas of the site. That said, there are some fascinating interviews below.
Oxford Said Business School’s Professor Thomas Hellmann recommends the best books for entrepreneurs, vital reading for any aspiring entrepreneur who doesn’t want to make too many mistakes.
Meanwhile Robert Jones’s interview and book recommendations about brands and branding is so thought-provoking—at least to those of us who always thought branding was superficial—you’ll never look at a logo the same way again.