Brian O'Kelley
Brian O’Kelley is CEO and co-founder of Scope3, leading the decarbonization of the media and advertising industry. A respected entrepreneur and executive with a track record of building companies that have defined and led multi-billion dollar categories, Brian was the co-founder and CEO of AppNexus through its $1.6bn sale to AT&T in 2018. He co-founded Waybridge, a supply chain technology company, and served as CTO of Right Media through its successful acquisition by Yahoo. Brian is an active board member of LiveRamp (RAMP), Tech:NYC, and the IAB Tech Lab, and is an executive producer of the Wonderstruck podcast.
Interviews with Brian O'Kelley
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1
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz -
2
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey Moore -
3
Lean In: Women, Work, and the Will to Lead
by Sheryl Sandberg -
4
Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life
by Reshma Saujani -
5
Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises
by Derek Lidow
The best books on Running a Business, recommended by Brian O'Kelley
The best books on Running a Business, recommended by Brian O'Kelley
Running a successful business is an endless series of impossible challenges, a constant mix of terror and euphoria, explains Brian O’Kelley, co-founder of the billion-dollar ad tech company AppNexus and now at Scope3. He tells us which books every entrepreneur needs to read and why it’s so helpful to learn from those who have gone before.
