Gene Del Vecchio

Creating Ever-cool

by Gene Del Vecchio

Screens are dominated by marketing. Middle-class mummies and daddies might be too polite to mention the gender warfare but the marketing people are different. They drive gender stereotypes. So for boys, they want to push them towards a screen-based lifestyle because they do seem naturally drawn to it. This book is chilling. The people who work in marketing are brainwashing kids.

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