George A Akerlof and Rachel E Kranton

Identity Economics

by George A Akerlof and Rachel E Kranton

This recently published book says that one effect of being in an increasingly liberal and affluent society is that aspects of identity that previously didn’t seem to matter that much to economists are consciously influencing our behaviour. This is most significant when it comes to gender: women are making conscious choices about what they do and how because they are women.

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