Books by Joseph Napolitan
The Election Game and How to Win It
by Joseph Napolitan
The most common mistake is hiring marketing people to run a campaign. But marketing for supermarkets or toothpastes is not the same because you can always go and buy toothpaste at any time. In politics you have a very short time – between 30 and 60 days, depending on what country you’re in, from the announcement of the election to election day.
Interviews where books by Joseph Napolitan were recommended
The best books on How to Win Elections, recommended by Marko Rakar
The campaigning expert explains what it is that makes a successful political campaign. Highlights The Election Game And How To Win It as the bible for all political consultants