When I started out in journalism, 30-odd years ago, PR copy was a real rarity. If you were writing about crime, you’d call the police station and speak to an officer. If you were writing about healthcare you’d probably speak to a doctor. What’s really alarming is that often a good press officer can pick and choose what is printed about their organisation. They send out press releases, hold a press conference, and what gets said there is what gets printed.