Kevin G. Bethune
Kevin G. Bethune is the Founder and Chief Creative Officer of dreams • design + life, a think tank for design and innovation. Over a career that spans more than twenty years, he has worked in engineering, business, and design.
Books by Kevin G. Bethune
Interviews with Kevin G. Bethune
by Kenya Hara
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
by John Maeda
Design: The Invention of Desire
by Jessica Helfand
Elements of Design: Rowena Reed Kostellow and the Structure of Visual Relationships
by Gail Greet Hannah
Super Normal: Sensations of the Ordinary
by Jasper Morrison & Naoto Fukasawa
When we think of design, we often think of objects, typefaces and graphic art. In fact, Kevin G. Bethune argues, design is an essential human activity that goes far beyond that to encompass designing institutions and social structures, a continuum that extends from the material world to our civic existence and the ways in which we collaborate to solve problems and achieve collective ends.