Mitch Prinstein

“The title of the book takes me back to high school. Who was popular? Where are those people now? In this book, Prinstein discusses and presents research on our innate and universal need for status and likability. When people say they don’t care about status or when they claim indifference to what other people think of them, it sounds cool; however, we sense that it isn’t true. It is part of human nature to care about how others regard us. Prinstein writes that popularity is based on likability as well as status, but that it’s difficult to simultaneously convey both these characteristics. Research on social perception shows that we evaluate other people according to these two fundamental dimensions of social perception.” Read more...

The best books on Making A Good Impression

Övül Sezer,