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My top 5 books on branding

recommended by

  • 1

    Buy

    Positioning: The Battle for Your Mind
    by Al Ries

  • 2

    Buy

    The Art of Worldly Wisdom (Barnes & Noble Library of Essential Reading)
    by Baltasar Gracian

  • 3

    Buy

    Hooked: How to Build Habit-Forming Products
    by Nir Eyal

  • 4

    Buy

    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
    by Jean-Noël Kapferer

  • 5

    Buy

    Focus: The Hidden Driver of Excellence
    by Daniel Goleman

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