Books by Mel Ziegler
“Back when the fax was a new technology, a young entrepreneur set out to create a new brand. The book consists of a series of faxes back and forth with his investors, followed by a breakneck narrative of what it took to build a brand from scratch. Even though the technology is ancient, the story is timeless. This book changed my life.” Read more...
Seth Godin, Entrepreneurs & Business People
Interviews where books by Mel Ziegler were recommended
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1
Syrup
by Maxx Barry -
2
Marketing: A Love Story
by Bernadette Jiwa -
3
This is Marketing: You Can't Be Seen Until You Learn To See
by Seth Godin -
4
The Republic of Tea
by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler -
5
New Rules for the New Economy: 10 Radical Strategies for a Connected World
by Kevin Kelly
The best books on Marketing, recommended by Seth Godin
The best books on Marketing, recommended by Seth Godin
Halitosis, happy hour and bumming a cigarette: all concepts invented by marketers. Marketing is all about manipulating emotions—and this is a dark art that can be used for both good and evil, says the bestselling author and marketing guru Seth Godin as he selects five of the best books on his specialist subject.
