©Brian Bloom
Seth Godin
Seth Godin is an American author and entrepreneur who writes and lectures about marketing in the digital age; Forbes magazine calls him “the King of Marketing.” Godin is the author of 19 internationally bestselling books, which have been translated into over 35 languages. His latest book is This is Marketing: You Can’t Be Seen Until You Learn to See.
Books by Seth Godin
“Nobody had written the definitive book of the post-advertising age. It needed to be able to explain everything from Airbnb to Trump to the success of Instagram. If there’s going to be a coherent, unified theory of marketing, it will not only explain what we see, but give us the tools to create our own change in the world.” Read more...
Seth Godin, Entrepreneurs & Business People
“Whenever I’m feeling a bit out of my depth and overwhelmed and confused—which is a lot of the time—Seth really inspires me to go back to basics.” Read more...
The best books on Creating a Career You Love
Emma Gannon, Journalist
Interviews with Seth Godin
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1
Syrup
by Maxx Barry -
2
Marketing: A Love Story
by Bernadette Jiwa -
3
This is Marketing: You Can't Be Seen Until You Learn To See
by Seth Godin -
4
The Republic of Tea
by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler -
5
New Rules for the New Economy: 10 Radical Strategies for a Connected World
by Kevin Kelly
The best books on Marketing, recommended by Seth Godin
The best books on Marketing, recommended by Seth Godin
Halitosis, happy hour and bumming a cigarette: all concepts invented by marketers. Marketing is all about manipulating emotions—and this is a dark art that can be used for both good and evil, says the bestselling author and marketing guru Seth Godin as he selects five of the best books on his specialist subject.
Interviews where books by Seth Godin were recommended
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1
Linchpin: Are You Indispensable?
by Seth Godin -
2
The Artist's Way: A Course in Discovering and Recovering Your Creative Self
by Julia Cameron -
3
The Decision Book: Fifty Models for Strategic Thinking
by Mikael Krogerus & Roman Tschäppeler -
4
How to Not Always Be Working: A Toolkit for Creativity and Radical Self-Care
by Marlee Grace -
5
My Creative (Side) Business: Turning your Side Projects into a Full-Time Creative Business
by Monika Kanokova
The best books on Creating a Career You Love, recommended by Emma Gannon
The best books on Creating a Career You Love, recommended by Emma Gannon
If you are fed up and burnt out, it’s time to take concrete steps towards building a better life, based on a job you love. Bestselling business author Emma Gannon tells Five Books about the career advice books that have inspired her most.
-
1
Syrup
by Maxx Barry -
2
Marketing: A Love Story
by Bernadette Jiwa -
3
This is Marketing: You Can't Be Seen Until You Learn To See
by Seth Godin -
4
The Republic of Tea
by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler -
5
New Rules for the New Economy: 10 Radical Strategies for a Connected World
by Kevin Kelly
The best books on Marketing, recommended by Seth Godin
The best books on Marketing, recommended by Seth Godin
Halitosis, happy hour and bumming a cigarette: all concepts invented by marketers. Marketing is all about manipulating emotions—and this is a dark art that can be used for both good and evil, says the bestselling author and marketing guru Seth Godin as he selects five of the best books on his specialist subject.
