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The world of business moves fast, and standing out isn’t easy. No matter if you’re starting a new company, running a small business, or already working in marketing, having a solid plan for how to reach people is key to success. The good news is, you don’t have to figure it out alone. There are some great books out there that share helpful tips, real examples, and smart ideas from people who’ve already done it well. This collection of books cover everything from getting to know your audience and building a strong brand story to using data wisely and keeping up with digital trends. By the time you’ve finished reading, you’ll have new ways to think about marketing, and how to make it work for you.
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The 10 Principles of Effective Social Media Marketing by Jon-Stephen Stansel is an important guide for anyone who wants to boost their social media game. With over 15 years of experience running big accounts like Amazon Prime, Sesame Street, and John Deere, Stansel shares honest lessons about what really works online, and what doesn’t. The book is built around ten simple principles that help brands grow and connect with people in a real, lasting way. Each chapter includes straighforward advice, real examples, and practical tips you can use, no matter what platform you’re on. Instead of chasing the latest trend, Stansel encourages readers to focus on what really matters - being genuine, consistent, and helpful to your audience. He also reminds marketers that taking care of themselves and their teams is key to long-term success. Because great social media only works when the people creating it are supported too. In short, this book is an easy, inspiring read that gives you the tools to build social media strategies that actually make an impact - and feel good doing it.
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Marketing Strategy by Jenna Tiffany is a practical guide for anyone trying to make sense of marketing in today’s fast-changing digital world. With AI now shaping everything from content creation to audience targeting and campaign optimisation, Tiffany shows how to use these tools effectively without losing the human touch. Drawing on over 17 years of experience, she introduces her STRATEGY framework, updated for the realities of an AI-driven marketplace. The book is packed with real-world examples from big brands like LEGO, showing how traditional marketing principles can work in modern, tech-powered ways. Readers learn how to understand audiences, analyse data, create brand personas, and apply AI smartly to campaigns. Tiffany also points out the five most common mistakes marketers make today and gives important tips to avoid them. Written in a clear, approachable style, this book is a roadmap for creating marketing strategies that truly work and stand out in a noisy, AI-filled world.
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Inclusive Marketing is a must-read for anyone who wants their marketing to really connect with people from all walks of life. It shows that marketing isn’t just about selling - it’s about understanding your audience, representing them authentically, and making them feel seen. The book explains how to bring inclusion into every part of your marketing, from researching and planning campaigns to creating content and launching it. Doing this not only helps break down stereotypes and promote diversity but also opens the door to new customers and helps your brand grow. Filled with checklists, questions to ask yourself, and examples from well-known brands like Guinness, YouTube, Cadbury, Microsoft, and Jim Beam, the book also shares advice from marketing experts like Professor Mark Ritson and Sarah Jenkins. With a foreword by Meta VP Nicola Mendelsohn, it’s a hands-on guide for creating marketing that’s fair, authentic, and effective.
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Build a smart, practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a complete guide to creating a structured, strategic approach to digital marketing. The book explores AI in marketing, e-commerce, automation, affiliate marketing, and how to use digital analytics, plus new strategies to adapt to cookie changes and privacy rules. Digital Marketing Strategy shows you how to select, align, and manage digital channels effectively, helping you create a streamlined marketing strategy that delivers measurable results. Recommended by the Chartered Institute of Marketing (CIM), it includes real-world examples from brands like Coca-Cola, Spotify, Airbnb, Adidas, and Hostelworld, along with checklists, key terms, and expert insights to create your own strategy.
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How to Write a Marketing Plan by marketing expert John Westwood, is a practical, step-by-step guide to creating a marketing strategy that actually works. It walks you through everything from carrying out a marketing audit and setting realistic goals to managing budgets and building campaigns that make a real impact. You’ll also learn how to use digital tools such as, email, social media, mobile marketing, and web analytics, to reach the right people at the right time. This book has plenty of hands-on exercises, templates, and insider tips to help you not just create a plan, but present and put it into action with confidence. With clear summaries and a full sample plan, it’s an important guide for marketers, business owners, or anyone looking to grow their brand or business in an effective way.
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The 10 Principles of Effective Social Media Marketing by Jon-Stephen Stansel is an important guide for anyone who wants to boost their social media game. With over 15 years of experience running big accounts like Amazon Prime, Sesame Street, and John Deere, Stansel shares honest lessons about what really works online, and what doesn’t. The book is built around ten simple principles that help brands grow and connect with people in a real, lasting way. Each chapter includes straighforward advice, real examples, and practical tips you can use, no matter what platform you’re on. Instead of chasing the latest trend, Stansel encourages readers to focus on what really matters - being genuine, consistent, and helpful to your audience. He also reminds marketers that taking care of themselves and their teams is key to long-term success. Because great social media only works when the people creating it are supported too. In short, this book is an easy, inspiring read that gives you the tools to build social media strategies that actually make an impact - and feel good doing it.
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Marketing Strategy by Jenna Tiffany is a practical guide for anyone trying to make sense of marketing in today’s fast-changing digital world. With AI now shaping everything from content creation to audience targeting and campaign optimisation, Tiffany shows how to use these tools effectively without losing the human touch. Drawing on over 17 years of experience, she introduces her STRATEGY framework, updated for the realities of an AI-driven marketplace. The book is packed with real-world examples from big brands like LEGO, showing how traditional marketing principles can work in modern, tech-powered ways. Readers learn how to understand audiences, analyse data, create brand personas, and apply AI smartly to campaigns. Tiffany also points out the five most common mistakes marketers make today and gives important tips to avoid them. Written in a clear, approachable style, this book is a roadmap for creating marketing strategies that truly work and stand out in a noisy, AI-filled world.
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Inclusive Marketing is a must-read for anyone who wants their marketing to really connect with people from all walks of life. It shows that marketing isn’t just about selling - it’s about understanding your audience, representing them authentically, and making them feel seen. The book explains how to bring inclusion into every part of your marketing, from researching and planning campaigns to creating content and launching it. Doing this not only helps break down stereotypes and promote diversity but also opens the door to new customers and helps your brand grow. Filled with checklists, questions to ask yourself, and examples from well-known brands like Guinness, YouTube, Cadbury, Microsoft, and Jim Beam, the book also shares advice from marketing experts like Professor Mark Ritson and Sarah Jenkins. With a foreword by Meta VP Nicola Mendelsohn, it’s a hands-on guide for creating marketing that’s fair, authentic, and effective.
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Build a smart, practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a complete guide to creating a structured, strategic approach to digital marketing. The book explores AI in marketing, e-commerce, automation, affiliate marketing, and how to use digital analytics, plus new strategies to adapt to cookie changes and privacy rules. Digital Marketing Strategy shows you how to select, align, and manage digital channels effectively, helping you create a streamlined marketing strategy that delivers measurable results. Recommended by the Chartered Institute of Marketing (CIM), it includes real-world examples from brands like Coca-Cola, Spotify, Airbnb, Adidas, and Hostelworld, along with checklists, key terms, and expert insights to create your own strategy.
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How to Write a Marketing Plan by marketing expert John Westwood, is a practical, step-by-step guide to creating a marketing strategy that actually works. It walks you through everything from carrying out a marketing audit and setting realistic goals to managing budgets and building campaigns that make a real impact. You’ll also learn how to use digital tools such as, email, social media, mobile marketing, and web analytics, to reach the right people at the right time. This book has plenty of hands-on exercises, templates, and insider tips to help you not just create a plan, but present and put it into action with confidence. With clear summaries and a full sample plan, it’s an important guide for marketers, business owners, or anyone looking to grow their brand or business in an effective way.
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