Books by Colin Mayer
“The sophisticated argument of Mayer’s book, from my point of view, is that what companies should do is pursue enlightened self-interest. In other words, pursuing a purpose. Rather than saying, ‘How do I make short-term profits?’ it may well be that producing the best vacuum cleaner (for example) is the most profitable route. James Dyson made a lot of money because he was obsessed by making something that was special. Mayer’s book tells you what really serious long-term profit maximisation would look like.” Read more...
Interviews where books by Colin Mayer were recommended
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1
Predicting Our Climate Future: What We Know, What We Don't Know, And What We Can't Know
by David Stainforth -
2
The Coming Wave: Technology, Power, and the Twenty-first Century's Greatest Dilemma
by Michael Bhaskar & Mustafa Suleyman -
3
Milton Friedman: The Last Conservative
by Jennifer Burns -
4
Capitalism and Crises: How to Fix Them
by Colin Mayer -
5
Stuck Monkey: The Deadly Planetary Cost of the Things We Love
by James Hamilton-Paterson
The best books on Economics and the Environment, recommended by Dieter Helm
The best books on Economics and the Environment, recommended by Dieter Helm
If you want to take an economy that’s wholly dependent on fossil fuels and turn it into a low-carbon one it’s going to be expensive, says economist Dieter Helm—and the sooner we face up to that reality the better. He recommends books to help us think through the relationship between economics and the environment, including one that really shines a spotlight on our own, individual behaviour.
