“The government, which in their model is benevolent, sets up rules that encourage people to make the right choices, that nudge people to make the right decisions.”

Human Traits Essential to Capitalism

Robert Shiller, Economist

“One of the reasons Nudge is so important is because it’s taking these ideas and applying them to the policy domain.”

Behavioural Economics

Dan Ariely, Economist

“Can we help people make better health choices?”

Health and the Internet

Elad Yom-Tov, Technologist

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Expert Commentary on...

Nudge

by Cass Sunstein & Richard Thaler

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