“This is a really smart book and the reason I put it on there is that it really invented the genre of science non-fiction. Gilovich did some very interesting work (actually with Tversky when he was still at Cornell) including on the ‘hot hand’ effect. This refers to basketball when players think they have a ‘hot hand’. They make three shots in a row: fans think they’re in the zone. But actually the hot hand is a cognitive illusion. After making a couple of shots in a row, players actually get over-confident and become less likely to make their next shot. So the book is filled with case studies like that, clever demonstrations that so much of what we perceive in the world, and then use to act on, is actually based on cognitive illusions. So this book is very accessible. It was very popular and demonstrated for the first time that people love to learn about their biases. There’s really something fascinating about reading your own user manual and going, ‘Oh that’s what made me do that stupid thing all the time!’” Read more...
The best books on Decision-Making