Recommendations from our site
“What this book is about is Nike and a culture of deception to support winning at all costs. And some of the costs were really high. Athletes were stepped on, their bodies subject to certain kinds of training that were not sustainable in the long term. And a lot of athletes have been broken and wounded in the process. Matt Hart is a journalist and for the book he had access to communication between different higher ups in the company at Nike and interviews that give you a sense of that culture. At Nike and in high performance culture in general, if you prioritize winning above everything else, there are going to be trade-offs in terms of health, in terms of athlete safety, and so forth. So if you’re interested in the ways in which a focus on winning can go wrong, it’s an important read.” Read more...
Sabrina Little, Sportspersons & Sportswriter
