Books by Edward Bernays
“What people don’t realise is that PR was originally called ‘propaganda.’ After World War II, that word had such negative connotations that they changed it to public relations, but PR and propaganda are one and the same. This book offers a really interesting breakdown of how little has changed in, almost, 100 years.” Read more...
The best books on Personal Branding
Cynthia Johnson, Entrepreneurs & Business People
Interviews where books by Edward Bernays were recommended
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1
Understanding Media: The Extensions of Man
by Marshall McLuhan -
2
How Google Works
by Eric Schmidt & Jonathan Rosenberg -
3
Extreme You: Step Up. Stand Out. Kick Ass. Repeat.
by Sarah Robb O'Hagan -
4
Out of Control: The New Biology of Machines, Social Systems, & the Economic World
by Kevin Kelly -
5
Propaganda
by Edward Bernays
The best books on Personal Branding, recommended by Cynthia Johnson
The best books on Personal Branding, recommended by Cynthia Johnson
We all have a brand, whether we want to or not, says Cynthia Johnson—the digital marketing expert and author of Platform: The Art and Science of Personal Branding. Here she selects five of the best books to help you build a better personal brand, and thereby boost your career.
