Books by William J Baumol
The Free Market Innovation Machine
by William J Baumol
The real insight of this book is that big companies and small companies do very different types of innovation. The small ones are much more likely to come up with really radical and disruptive innovations, whereas big ones, with their huge corporate R&D departments, are much more likely to make incremental improvements of existing products. You need them both. Will Baumol is an economist who is really interested in the detail of how companies and markets work.
Interviews where books by William J Baumol were recommended
The best books on Economics, the Soulful Science, recommended by Diane Coyle
British economist Diane Coyle argues that economics is not a dismal science, but a soulful one. She recommends a wide range of books illustrating how the discipline has flourished over the past two decades.