5 Essential Reads on Franchising

recommended by Daisy Reynolds

Navigating the franchising industry can be rather overwhelming, and as a business owner or potential business owner, it is vital to learn from others within the same industry to keep improving. This collection of books, which offer advice, actionable steps and guidance, will help anybody, now or in the future, operate a franchise business efficiently and effectively.

  • 1


    Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed
    by Penny Hopkinson

    In 'Manual Magic', author Penny Hopkinson sets out a compelling roadmap for franchisors seeking to connect with the values and expectations of the YouTube, Instagram, and TikTok generation – the under 30s. Penny describes how franchisors can create a knowledge-sharing environment that unlocks the potential of younger franchise team members who will increasingly become the foundation of their workforce. Written in three parts, the book mirrors the three-step creation and updating process for an effective Operations Manual. Based on the franchisor’s know-how and Business System, the aim is to develop professional, engaging and easy-to-follow Standard Operating Procedures (SOPs) that meet the needs of franchisees and their teams, including Millennials and Gen Z. Each step is covered in detail, and throughout, Penny debunks the common myth that all Operations Manuals need to be filled with text-heavy, corporate jargon that nobody understands or reads. By following the innovative strategies and principles Penny describes in 'Manual Magic', franchisors will possess the tools to craft a "magic manual” of their own to help their franchisees gain a competitive advantage and propel them into a brighter, more successful future.

  • 2


    Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever
    by Mark Siebert & John Leonesio

    In 'Franchise Your Business', expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. By reading this book you will learn how to evaluate your existing businesses for franchisability, identify the advantages and disadvantages of franchising and develop a business plan for growth on steroids. Furthermore, you will be able to evaluate legal risk, obtain necessary documents, and protect intellectual property, whilst also being equipped to create marketing plans, build lead generation, and branding for a new franchise.

  • 3


    Franchise Bible: How to Buy a Franchise or Franchise Your Own Business
    by Rick Grossmann & Michael J. Katz

    In this easy-to-read guide, franchise expert Rick Grossmann and franchise attorney Michael J. Katz impart decades-worth of insight and advice on what it takes to make your franchise operation successful. In 'Franchise Bible', Grossmann and Katz share expert tutorials, tricks of the trade, and access to sample franchise documents, checklists, and questionnaires designed to get you organised, support you through the process and get your new franchise off the ground. If you’re thinking of buying a franchise, you’ll learn how to determine if running a franchise is right for you, navigate franchise disclosure documents and agreements, and identify the signs of a good franchise opportunity. If you’re thinking of franchising your existing business, you’ll learn how to, pick the best method for expanding your business, understand the keys to establishing a successful franchise system, and evaluate potential franchisees and grow your franchise. Whether you want to buy a franchise or franchise your own business you’ll learn what to expect, how to move forward, and how to avoid costly mistakes - making 'Franchise Bible' required reading.

  • 4


    The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar
    by Scott Greenberg

    In 'The Wealthy Franchisee', author Scott Greenberg shares his firsthand experience as an award-winning franchisee, and teaches entrepreneurs how to maximise not only profits but customer and employee relationships. You too can replicate the mental habits, science-based tactics, and financial results of high-performing franchisees. After reading this book you will be able to explore your own mental responses and become more self-aware, whilst being able to bring out the best in employees and build superstar teams. Furthermore, you will learn how to dazzle customers and increase sales with emotionally satisfying experiences, and optimise the human elements of your operation so you can grow into a next-level enterprise and become wealthy.

  • 5


    The Franchise MBA: Mastering the 4 Essential Steps to Owning a Franchise
    by Nick Neonakis, Sagar Rambhia & Aditya Rengaswamy

    This comprehensively researched and deftly written franchise guide brings together experience and fact to give you the tools you need to understand which franchise is right for you. With insights from respected franchise leaders and a thorough understand of franchising, this book will help you understand and master the four critical steps authors Nick Neonakis, Sagar Rambhia & Aditya Rengaswamy believe are needed to find the ideal franchise. For anybody looking to own a franchise, 'The Franchise MBA' is a must-read.

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