My Top Five Social Media Marketing Books

recommended by Kris_Duering

Social media marketing books are guides that teach entrepreneurs and marketers how to grow businesses and clientele bases by leveraging social channels. These works cover topics such as content, interaction, and growth. The purpose of these books is to teach strategies and skills that lead to greater reach and engagement on social media.

  • 1

    Buy

    One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
    by Brendan Kane

    One Million Followers is one of the most popular books on social media growth. As the title suggests, Brendan Kane built a combined social media following of one million users across different platforms in one month. This experiment, combined with his experience building online presences for big brands and celebrities, gives the author the authority and credibility to advise about what kinds of content and strategies produce the best results. While most readers may not hit the million mark so quickly, following these guidelines means winning the battle for attention in an oversaturated social landscape. Notable Quote: “Even though building an audience does take a lot of time and effort, it’s actually one of the easier tasks. The harder part is maintaining that following, receiving engagement on posts consistently, and experiencing continual growth.”

  • 2

    Buy

    Freakishly Effective Social Media for Network Marketing: How to Stop Wasting Your Time on Things Tha
    by Ray Higdon & Jessica Higdon

    Freakishly Effective Social Media for Network Marketing helps readers to streamline social media efforts and decide where to focus their energy. The authors advocate for thinking in terms of long-term growth and reputation rather than indulging trends and instant gratification. The book outlines how to build a profile, choose topics and avoid charged subjects, communicate with engagers, and course correct after missteps. Freakishly Effective Social Media for Network Marketing touches on many subjects other social media marketing books fail to mention, and provides marketers with a playbook on how to best use time on the platforms. Notable Quote: “All things being equal, people prefer to do business with people they know, like, and trust.”

  • 3

    Buy

    The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI
    by Carlos Gil

    The End of Marketing is a manifesto for modern marketing. The book shows how to leverage social networks to promote a brand and message. Carlos Gil outlines the approaches that work best on specific platforms like LinkedIn and Facebook and prescribes best practices for social media in general. The book provides readers with a toolkit to hack growth and increase engagement, with techniques like monitoring mentions, tracking content performance, mapping out messaging, and creating a strategy. The overarching message of the guide is to be authentic and original, and to post content that creates value for the audience. The End of Marketing shows how social media can be an opportunity to humanize your brand, communicate directly with customers, and connect meaningfully with your target audience. Notable Quote: “The reason why many people and brands fail fast on social media is because despite doing ‘all of the right things’ (ie, posting daily across multiple social networks, creating visually pleasing content, etc), nobody’s paying attention to them, or if some are, they aren’t being engaged in a meaningful dialogue or relationship by the brand.”

  • 4

    Buy

    Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
    by Gary Vaynerchuk

    Jab, Jab, Jab, Right Hook is one of the top books on social media strategy. Though this title is almost a decade old, most of the advice is still relevant, primarily because it prioritizes creating good content. Entrepreneur and social media guru Gary Vaynerchuk drives at the heart of each platform, and emphasizes making content with the audience in mind. The central philosophy of the text is that by listening to and interacting authentically with the audience, your social messaging can have a greater impact. Jab, Jab, Jab, Right Hook insists that the key to social media success is not grabbing followers’ attention, but rather giving followers your attention. This book dissects the timeless strategy of tailoring content and telling relevant stories. Notable Quote: “Your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”

  • 5

    Buy

    Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, &
    by Dave Kerpen, Michelle Greenbaum & Rob Berk

    Likeable Social Media is a crash course in growing a fanbase on social platforms. This guide covers many of the same fundamentals as other social media books, for instance, think like your followers, post quality content, respond quickly to comments, and employ a genuine and transparent tone. However, Likeable Social Media also provides a wealth of case studies that give readers concrete examples of companies that exemplify these ideas. This book acts as a simplified instruction manual for social media. Notable Quote: “If you want to grow a social presence, you have to take the time and energy to attract the low-hanging fruit: your current customers and other people who know you. From there, you’ll gain other fans and followers who are likely to eventually buy from you. But you have to start with your current customers.”

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