What do you think about when youâre training at the gym, or on the tennis court? And what should you think about, if your goal is maximizing performance and results? Seasoned sports psychologist Bill Cole, coach for numerous Olympic teams and top-level international athletes, reveals that the number one road block to athletic performance often isnât physicalâitâs overthinking.
How important is psychology in sport? Where does it rank compared to natural ability and the time that people spend in practice?
Thatâs a great question. Iâll use a phrase that symbolizes how I work. As an athlete or a coach, you may not be interested in psychology, but psychology is interested in you. Psychology is part and parcel of learning, training, and performing. Those are the three big buckets that I deal in. A lot of sports psychologists only deal in the performance bucket, but I think itâs quite important to be knowledgeable about all three, because people will get into trouble or have difficulties or challenges in all of these areas.
âYou may not be interested in psychology, but psychology is interested in you.â
I get virtually zero people who come to me for coaching as beginners in their sport. I get very, very few that are intermediate in their sport. Basically, my kind of workâsports psychology done by a practitionerâis not exactly only for the advanced, but that tends to be how it ends up.
Now, if I were a coach, Iâd be using psychology from day one with beginners. I think good coaches do that all the time. I taught college for 15 years, and one of the classes I taught was the psychology of coaching, techniques of coaching different sports. A good teacher has a variety of psychological methods to teach their students. They might not call it âpsychologyâ, but psychology is being utilized.
So to summarize: itâs there all the time, whether we know it or not. I think itâs important as a coach or consultant to consciously use psychology to good effect. And of course thatâs why weâre having this chat about these five books, which I think are pivotal in the sports psychology field, or at least representative of different angles and audiences in the field.
Is there a personality type best suited to achievement in sport? Or can anyone put sports psychology into practice and become that successful athlete âtypeâ?
Iâll answer the second part of your question first. These techniques, or approaches, or methodologiesâwhatever you want to call them, weâll talk about all of them todayâcan be utilized by anybody in any sport, at any age, of any gender, at any level.
In terms of personality, well, personality has been extremely well studied in the sports psychology literature, and I think theyâve determined that there is no such thing as the âidealâ athlete personality. But I think itâs also been well determined that there are certainly desirable attributes of personalities that contribute to success in sport. Going further, there are certain sports to which certain kinds of personalities are attracted. For example: long distance running. I donât think we see a lot of extroverts in that sport, because the training is basically solitary. Youâre off running alone, or with a couple of competitors and youâre not talking to them. Sport like that does tend to attract introverts.
âThere is no such thing as the âidealâ athlete personalityâ
And if we use introversion versus extroversion, quieter people versus rowdier people, certain positions in sport would attract them as well. So there is no singular universal athletic personality, and all of these approaches we talk about today can be utilized essentially by anybody.
Thatâs promising! Well, letâs talk about the first book that youâve chosen to recommend: The Inner Game of Tennis by W Timothy Gallwey. Itâs a classic. Billie Jean King called this her âtennis bible.â Why is it so good?
Well, I would completely agree with Billie Jean. You know, this was a very controversial book in its day and still is today, even though itâs now sold over a million copies. Gallwey also has a group of books based on his âInner Gameâ methodology: Inner Tennis: Playing The Game, The Inner Game of Music, The Inner Game of Stress, The Inner Game of Work, The Inner Game of Golf, and Inner Skiing. The other person who has probably sold the most books in the history of sports psychology is probably Bob Rotella, but weâll get to him in a minute.
This was written in the early 1970s. Back then, top coaches and athletes were using sports psychology, but it had a real stigma. If you told people you went to a sports psychologist, you were considered mentally weak. However, the Eastern Europeans and Russians were famously using psychology to gobble up all sorts of medals in the Olympics and other competitions. They saw the value right away. When Gallwey wrote his book, he was kind of a pariah in the tennis teaching world because The Inner Game of Tennis was extremely misunderstood. Iâll come back to that.
Gallwey was the first author to detail practical, in-the-trenches sports psychology techniques. He wasnât really a theory guy or a data guy or a research guy, but practical techniquesâhis books are loaded with those. He was the first person to ever do that, period. When he did it in the 1970s, it was Earth shaking; it was shocking. Up until that time, all sports instruction was considered to have used whatâs called the command method: âIâm the coach, and I tell you what to do.â Gallwey was the opposite. He used the question method: âTell me how that feels. When you hit that last backhand, were you early, late, or on time?â He used a series of very clever questions to engage the learner in their own experience, thereby raising their self-awareness.
Iâve used Inner ever since the 1970s. I use it daily. Itâs one of my strongest approaches, raising the awareness of the learner and setting the proper goal. Hereâs what we want the ball to doâa certain span, certain height, whateverâthat combination produces the performance. Thereâs no command needed; thereâs âdonât do this, donât do that.â No âyouâre messing this up.â Itâs all about asking questions and raising awareness.
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Hereâs the kicker. Gallwey said: âPerfect tennis is just inside you, waiting to come out.â This is where he was misunderstood. He could have helped his cause if he had said a little bit more about that. People said: âOh, so we all have perfect tennis, huh? All you gotta do is relax and it comes out, huh?â People in sport equate a bookâs value with the status of famous people who endorse it. Unfortunately, Gallwey didnât have any high level endorsements at the time. Then of course, he went to golf and skiing and music. He became more and more respected. I donât know when he got this moniker, it mightâve been in the 1990s, but today heâs now considered one of the fathers of modern coaching.
So Gallwey has been monumental in the field multiple ways. Number one is as the ground-breaking practical guy. In the 1970s he wrote the first book, and just kept layering books like crazy. Heâs known for giving technique after technique after technique in his books, a veritable how-to taxonomy of techniques. And then he got moved into business/life coaching and he was credited with that field. But very controversial, very misunderstood. I think now heâs way more appreciated than he was back when he was in his prime.
Heâs almost 80 or close to that now, but heâs still pretty active. Of all the books weâre talking about today, I would definitely rate Gallwey as the number one most important in this field.
Great to know. I was also intrigued by what you said about how initially sports psychology was a taboo subject. What about now? What might prompt a client to meet with a sports psychologistâdoes it still tend to come in after, say, a high profile failure?
Thatâs the prime reason. They just failed in a performance, or theyâve had a series of failures and now someoneâs telling them theyâve got a problem, and they better go see somebody. Theyâre in a slump. âHey, if you donât pick your game up, youâre going to be demoted to the bench,â or âWeâre going to drop you down a level on the team,â or âYouâre off the team.â âI donât know whatâs wrong with you, but you seem to be mentally weak.â The athlete is hearing all these things, whether itâs from a parent or from a coach or themselves or whatever, and thatâs the triggering event thatâs most common.
Transitions are another huge reason people call me. They just went up a weight class, an age group; now theyâre going national, international. They went from high school to college, and maybe thereâs nothing particularly wrong with their performance, but they donât feel normal. They donât feel grounded.
You mentioned Bob Rotella earlier. Letâs talk about Golf Is Not A Game Of Perfect. What can a reader expect from this book?
Bob Rotella is probably currently the most famous sports psychologist out there, still active. He works primarily in the golf world with a huge number of famous golf pros. Bobâs booksâhe has a series of themâare really easy to read, really practical. He uses a narrative style and tells lots of stories, unlike Gallwey who tells some stories, but has tons of techniques to try. I mean literally dozens upon dozens.
I think Bob is not known as a technique guy. Heâs more: âLet me tell you a story about Padraig Harrington, who I coached at the British Open, and the struggles he had and the advice I gave him, and maybe thatâll help you.â Thatâs Bobâs style. I think itâs a really great style. Like I said, itâs very easy reading and it has the ring of truth because heâs in the trenches every single day, and has a huge amount of credibility.
In a minute, weâll talk about the other golf book, Zen Putting by Dr Joseph Parent. And if you compare Zen Putting to Gallweyâs Inner Game of Golf, the latter has very few stories, but lots of techniques. Parentâs book has a good number of stories and huge number of techniques. And then Bob Rotellaâs books have fewer techniques and exercises, but he is a compendium of stories, very well told, each with little nuggets of psychological truth that golfers can use.
Rotella says he focuses on finding the right attitude or mindset in his golfers. Could you say a little bit more about that, the idea of the holistic approach?
Right. So Bob makes a distinction between the âtrainingâ mentality and the âtrustingâ mentality. He has a lot of clientsâand I have the same kind of groupâthat train like crazy. Iâve got people on Team USA, Iâve got people on Team GB in different sports. Usually, those people have a very high drive and a huge work ethic and they leave nothing to chance.
But the problem is, if theyâre having a challenge, they train in the lead up to their event too consciously. Theyâre thinking their way through their training. Theyâre telling themselves what to do; theyâre reminding themselves what not to do. Theyâre still in telling-themselves-what-to-do mode, and that is the opposite of trusting mentality.
âWhen you get near an event, you have to get out of the conscious mindsetâthatâs a training mentality, and youâve got to get into a trusting mentalityâ
For example, if you had a tennis ball there and I said, âPick up the ball please and start playing catch with the ballâ, Iâm sure you could just flip it up and catch it and back and forth. I do that with clients all the time. Then I say, âLetâs pause a minute. Now, did you tell yourself how to do that or did you just do it?â And of course they say, âI just did it.â The same way we brush our teeth or feed ourselves with a fork. All of that is natural. Thatâs the trusting mentality that Bob talks about.
Hereâs the way he operationalizes that. Both of the mentalities, or mindsets, whatever you want to call it, are good. He calls them training versus trusting. I break them down into three, Iâve got learning, Iâve got training, Iâve got performing. But his are training and trusting. When you get near an event, you have to get out of the conscious mindsetâthatâs a training mentality, and youâve got to get into a trusting mentality.
So, for example, two weeks out from the championship, instead of continuing to tinker with their game, or remembering what the coach said, or what they saw on a YouTube video, or whatâs on their checklist, or in their notes, they let all that go. They say, âAlright, for better or worse, Iâm going to play todayâs round as if Iâm in a tournament. Iâm going to trust what Iâve got.â Now theyâre allowed to tweak it a tiny bit, but not at a conscious level. Thereâs the distinction between Rotellaâs training mentality and trusting mentality.
Attaining that trusting mindset sounds beautifulâa bit like creative âflowâ states. It sounds instinctive, even transcendent. Maybe that brings us to our third book. This is Joseph Parentâs Zen Putting. I donât know what I expected from a selection of sports psychology books, but this title immediately surprised me. Are many athletes you work with philosophically or spiritually inclined?
Iâve been doing this since the early 1970s; I was the first person in the world to earn an undergraduate degree in sports psychology and Iâve had my practice ever since then. Back in the 1970s, myself and my prior tennis coach, Bob Mack, started something called the Zen Tennis Clinic. So we were into Zen all the way back in the 1970s. But to answer your question, Iâve never had anybody come to me in my life and say: âI want you to teach me about Zen sports.â
I donât really expect them to, either. But here in Northern California, which is a hot bed of mind-body disciplines and alternative ways of looking at the world, Iâve had plenty of Buddhists come to me seeking help in their sport, and I have plentyâprobably a few times a month, expert meditators, in whatever disciplineâcome to me for the same reason. Theyâre unable to use their Buddhism (or meditation, or mindfulness, or whatever theyâre calling it) to assist them in their sport.
And Iâve discovered thatâs because as good as those disciplines are, theyâre just over there as a generic form of mental control. Whatâs missing is the application directly to their specific sport, which we call âattentional-control cues.â Like: what do you look at when youâre on the tennis court? What do you think about when youâre on the golf course? What should you look at when youâre on the balance beam, as a gymnast? All those are missing in generic meditation and Buddhism.
I think the unique quality of the Zen approach is its wisdom about life itself, applied to sports, and this is the reason I put this in there. I guess you could argue that The Inner Game is Zen, but in all of Gallweyâs books I donât believe heâs ever used the word âzenâ. Even though that was the thing that triggered him to write the books. In his early- to mid-twenties, having graduated from Harvard and played on the teamâhe was a really good junior tennis playerâhe was searching for philosophical answers in his life. He moved over to India and lived in an ashram for a period of time, which he did, and then he wrote his book. So basically, Gallweyâs base material came out of the Indian ethic from that ashram, even though he never referenced that language. And he never referenced Zen. On the other hand, Joseph Parent is very into Zen. So if you want to compare Gallwey and the Zen approach is that the Zen approach even has more wisdom about life.
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Hereâs an example. Parent talks about people have trouble dealing with pressure on the golf course. His advice is: donât try to escape the anxiety of pressure shots, because that escape urge can damage your focus. Instead, and hereâs the money quote, âStand still in the middle of the anxiety and enjoy it.â To me, thatâs a beautiful quote, and itâs harkening back to mindfulness. Donât fight whatâs in your mind. The mind is like a monkey, it likes to jump all over the place. So, when youâre up in the middle of the pressure, enjoy it.
When they tell me that the pressure is getting to themâletâs say they were in a tournament, in the final, and there was so much pressureâI say, âitâs over now, but look at it like this: when you were in the final and you were feeling that pressure, wasnât that a privilege?â
This is the Billie Jean King angle, to come back to her. She wrote a book called Pressure is a Privilege, and the thesis of it is, when youâre in a âpressure momentâ itâs really a privilege. Before the match even begins, you were good enough to get to that final. Itâs really quite an honor that you were good enough to get there. Now, letâs see what you do with it, but enjoy it. Thatâs also the Dr Parent idea: Enjoy the pressure, donât fight it.
My angle is this: if youâre in the finals of a tournament and youâre feeling pressured, youâre doing well compared to the other people in the tournament who are out, at home with their feet up on the couch, stress-free feeling no pressure. Where would you rather be? Now, for a lot of people, thatâs a revelation. âHey, Iâll take the pressure any day because that means Iâm doing something really cool.â Thatâs the way I look at it. This particular book, Zen Putting, is a follow up to his earlier Zen Golf.
Would you recommend this one over the former?
Theyâre about equal, but the reason I chose Zen Putting is that I think it even has more techniques than the prior book.
Great. Letâs move on to Heads-Up Baseball: Playing the Game One Pitch at a Time.
Dr Ken Ravizza is who I did my first Masters under at Cal State, Fullerton. He would perhaps be considered the father of psychology of baseball. This is a very accessible book. Itâs very readable, very practical, with lot of good advice. Itâs easy to understand at every level and valuable for every level.
Ken has some really good, deep insights. I think one of his best ones is: in order to have some degree of control over your outer world, you first have to get your inner world under control. Now that sounds very simple, but itâs not easy to do. That statement guides all the work I do, thatâs for sure. But I think that Ken put it very, very well.
Ken also talks about the fact that confidence is overrated, which I think is a great idea. When people hear that, they say, âWait a minute, I thought sports psychology was all about confidence. Isnât that what people come to you for?â And it is, we do help them with confidence. But what if youâre out there one day, and things are not going wellâyouâre playing a superior opponent, youâre having some bad luck, youâre sick, youâre tired, youâre injured, whateverâwell, youâre not going to be at your peak. So this concept of needing supreme confidence doesnât exactly work.
âConfidence is not required to win. You can win without it.â
Hereâs the new concept. You can still succeed. I tell people: âThink back to a time when you were in a match and you did not play well. You might even have been nervous, sick, tired, or whatever. However, you still figured out a way to win.â And they think for a moment they start to nod their heads: âIâve had many of those.â Thatâs a perfect example of winning without supreme confidence. And thereâs another authorâthe tennis guy Brad Gilbert has a book called Winning Ugly. That phrase I use all the time to encapsulate the idea that confidence is not required to play well. Confidence is not required to win. You can win without it. Is it nice to have? Yes, weâd all like to have it, but we also have all had plenty of times where, no, we didnât have it that day and it turned out fine.
Definitely. Iâve heard this book is often handed out to high school baseball teams. And given what youâve just said, I can see how sport might become a more general character building activity for teenagersâto help with developing calmness and resilience.
Yes. I think that is the case. Like I said, I think some books in the sports psychology field would not fall under that. Theyâre full of research, theyâre full of theory and maybe they have technique and they donât talk much about life. However, Kenâs book does talk about that. Also the Zen Golf series definitely talks about life, which is I think a really nice angle.
Ken talks about some other major things: about being present, focused, avoiding going through the motions. He has a number of techniques that help people be calm, present, focused. Youâve got to be in control of yourself before you can control your performance. And he has a really clever but simple concept: the traffic light idea. So: green, you keep going; amber or yellow, youâre cautious or wary, you might even get ready to stop; if the light is red, you definitely donât go through the intersection.
That can be applied to all sports. Letâs say a soccer player has a free kick, or a basketball player has a free throw. Before thatâs executed, that athlete needs to achieve a green light within themselves, which is that theyâre physically ready, mentally ready, emotionally ready. Theyâre all locked in, everything is ready to rock and roll. Then they know when they have the green light, and they take the shot. But letâs use a golfer. Theyâre over the ball, but something doesnât feel right. Well, okay, theyâre not going to swing, theyâre going to back away, start their entire routine or ritual from the beginning. Hopefully the next time they get green light and then off they go.
Letâs move on to your final choice, which is The Championâs Mind: How Great Athletes Think, Train, And Thrive. This book is about the psychology of performance in sports more generally. Is that right?
Yes. This is another one of those books for everybody. Top level people can get some things out of it, and very low level people can get a lot out of it, too. This is also written in a very practical, accessible style. He doesnât use fancy language; he doesnât use theory; he doesnât cite research. And, just to mention this, in all the years Iâve been doing this as a consultant, I can barely remember anybody ever asking me about research while we are engaged in sessions. It just doesnât come up because people just donât care. If you can give them what they needâand these books give people what they needâthatâs all people really care about.
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His approach talks about a few different things. He talks about greatness, and how to learn it from other people: to look around your sport world, the coaches and athletes at every level, Olympic, pro, national, local, and notice what you like or admire in those people. He says, if you can notice some of these elements, that must mean you have some of those elements in yourself, that you could develop. Thatâs a big message he sends.
âChampions have a short memory for the bad and a long memory for the goodâ
He says that champions are not made in gyms; theyâre made from something they have deep inside them, a desire, a dream, and a vision. Letâs call that positive psychology. Then, on the flip side, he says: identify precisely what you do that hurts your own cause. Thatâs also pretty valuable advice. To put it another way: in what ways do you self-sabotage? In what ways do you defeat yourself? In what ways do you beat yourself before the game begins? Now, other authors would call that âself-limiting beliefs.â I use all that language. A lot of people, when they come to compete, think: âOh, I could never beat someone that good.â Well, then what are you going to the event for? Youâve got to believe in your mind itâs possible to succeed. Thatâs the minimum starting point.
Letâs see. He also talks about how you can hate to lose, but you shouldnât be afraid to lose. I go a little bit further and say: convert the fear of losing into the hatred of losing. If you hate to lose enough, youâll do something about it and train, and then when you compete youâll lose a lot less. Another one is: to perform at a championâs level you must cultivate long-term memories for your successes and short memories for your failures. This is language I use all the time. Champions have a short memory for the bad and a long memory for the good.
âAvoid the perils of perfectionism and paralysis-by-analysis syndrome, where you overthinkâwhich is really the absolute number one roadblock for people not performingâ
He says: avoid the perils of perfectionism and paralysis-by-analysis syndrome, where you overthinkâwhich, by the way, is really the absolute number one roadblock, mental block, if you will, for people not performing. Whether itâs learning, you can perform when you learn, even though youâre learning and when you perform, people overthink.
Coming full circleâwe started with talking about trust. Why are people unable to trust in themselves? Maybe they donât have a history of winning much, so theyâre overthinking, or they think they canât win. Maybe theyâre unsure of their training, so they overthink. Maybe no one ever told them: âDonât think just trust. Just do it.â Maybe no one ever told them that. And finally, a lot of people will get into overthinking because they want to win too badly. This falls under the fear of losing.
Iâll wrap up discussion of this book by saying the following: great champions win consistentlyânot every time, but consistently soâbecause theyâve figured out all these psychological lessons and techniques as theyâve gone through their sport. Sport is a series of challenges. Roadblocks, if you want to call them that. Lessons. I like to call them lessons that have to be learned. How do I play against that kind of an opponent? How do I play in these conditions? How do I handle it if Iâm jet-lagged and injured?
All these things have to be discoveredâwhether coaches tell them, or the person reads about them, or they just learn them on their own. Once these things are discovered, then lesson number 278 goes to the log book, and you move on to lesson 279. You keep rinsing and repeating. Eventually, champions have thousands of these lessons logged in their DNA. When they get in similar situations again, and they will occur again and again as they move through their career, we call that experience. The champions call that confidence. So it boils to the following: If you know what youâre doing, whatâs the problem? Answer, there is no problem. Because I know what Iâm doing. Because I know what Iâm doing, I can trust my training.
Youâve got me nodding along in agreement. An important lesson in sports psychology, but also an important takeaway during lifeâs challenges more generally. To close our discussion, I wanted to ask you a little about your work beyond sports psychology. I know youâve applied this expertise more broadly. Could you say something about how what you you teach under the heading of sports psychology can be more universal?
Universal, exactly. And I believe it can be. My offices are here in Palo Alto, California, about four or five miles from Stanford University, so Iâm kind of the on-call sports psychologist there. I work with a lot of athletes over there.
But over the years, while Iâve been working with somebody on their golf game or their tennis game, they might ask me: âIâm the VP of sales, can you help my sales team?â Absolutely. Thatâs how my program The Mental Game of Selling developed. Then that kept going, and a similar request led to The Mental Game of Speaking. So depending on who Iâm talking to, I call myself different things.
Iâm the founder and president of the international Mental Game Coaching Association. It trains and certifies people to become mental game coaches, or to have more of an expertise in that field if theyâre already a coaching practitioner. This is a wide range of people. For example, later today, Iâm just speaking with someone whoâs a doctor of Chinese herbal medicine. Iâve had people that are chiropractors, therapists, coaches, trainers, parents. So this applies to everybody.
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I do a lot of interview training. That came about because Iâve done a huge number of interviews in the media. Iâm pretty comfortable doing it, but I had to figure out how to be effective at that and I discovered that tons of people became hugely afraid when they go to an interview. Rightly so. But itâs all in the training.
We come back to that same idea, whether itâs in sales, presentation, interview coaching, what-have-you: if you know what youâre doing, that gives you a feeling of self-security. And then you can turn your performance over to trust. We didnât use this expression, but your unconscious. If youâre an athlete, you turn it over to your body. Some people turn it over to a lot of different things. The universe, if you want to go more broadly than that. Basically, trust is what itâs all about, to put out a consistently excellent performance. Good training, consistent training, recognizing your training is great. Then I tell people: just remind yourself that youâve had excellent training and let all that natural goodness flow out of you.
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Bill Cole is a world-class sports psychology consultant, having worked with athletes or coaches of 19 world and national teams, nine international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 36 world and national championships. He was the first person in the world to be awarded a Bachelor of Science (with honors) in Sport Psychology.
Bill Cole is a world-class sports psychology consultant, having worked with athletes or coaches of 19 world and national teams, nine international and Olympic teams, 32 professional sports teams, associations or leagues, and of athletes who have won 36 world and national championships. He was the first person in the world to be awarded a Bachelor of Science (with honors) in Sport Psychology.