Understanding Media: The Extensions of Man
by Marshall McLuhan
How Google Works
by Eric Schmidt & Jonathan Rosenberg
Extreme You: Step Up. Stand Out. Kick Ass. Repeat.
by Sarah Robb O'Hagan
Out of Control: The New Biology of Machines, Social Systems, & the Economic World
by Kevin Kelly
by Edward Bernays
We all have a brand, whether we want to or not, says Cynthia Johnson—the digital marketing expert and author of Platform: The Art and Science of Personal Branding. Here she selects five of the best books to help you build a better personal brand, and thereby boost your career.