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“He says that we traditionally have thought of product adoption as a bell curve; there are bleeding-edge adopters at the edge, then there are pragmatists who wait till everyone else does it, and then there are late adopters. You start at one side and gradually build your way up the curve. The hypothesis of this book is that this is not true. There are bleeding-edge people who will try something brand new, but then there’s a chasm: a gap between these buyers and the next set of early adopters. This chasm, where you can’t find anybody to buy your product, is dangerous for many reasons. Does it mean your market is too small? Do you have the wrong product? Moore says the key is to understand why these buyers are so different from each other and what you have to do to get across the chasm to the early adopters.” Read more...
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