Made to Stick
by Chip Heath and Dan Heath
Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness.
Recommendations from our site
“What Dan and Chip do is they provide a six step process to help people craft messages that stick, that are memorable, that are actionable.” Read more...
The best books on Communication
Matt Abrahams, Psychologist
