No Filter: The Inside Story of Instagram

“Sarah Frier is a journalist and she’s gone deep into what happened after Facebook bought Instagram in 2012. You’ll remember that Instagram was a funky photography app with hardly any staff and Facebook paid a billion dollars for it, which shocked everyone at the time. Of course, it turned out to be a fabulous purchase, because we were just getting into the idea of images as a way of carrying our stories, and Instagram developed into a hub for influencers. Sarah Frier has gone heavily on the side of the story that is told by Instagram’s co-founder, Kevin Systrom.” Read more...

The Best Business Books of 2020: the Financial Times & McKinsey Business Book of the Year Award

Andrew Hill, Journalist