Sapiens: A Brief History of Humankind
by Yuval Noah Harari
Some academic historians have been quite critical of Sapiens by the Israeli historian Yuval Noah Harari, pointing out that some of the nuances of debates are lost in a popular history book. But that’s also why it makes a good read and an effective audiobook. It not only gives Harari more scope to address the big questions, but also gives many people their first detailed introduction to the origins of human beings. There’s a lot to think about after reading this book, even if you ultimately disagree with his interpretation.
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“What he’s saying is that the essence of humanity is to build our lives around fictions, and that, I think, is what branding is. It’s creating fictions around ordinary tangible objects—like a can of fizzy drink—or sometimes around things that are themselves fictions like a corporation. So that made me feel that although branding has become a big thing that we all talk about only in the last 30 years or so, it is actually a very human thing.” Read more...
Robert Jones, Entrepreneurs & Business People
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