Robert Jones
Robert Jones is a strategist at Wolff Olins, one of the world’s leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.
Books by Robert Jones
Interviews with Robert Jones
-
1
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier -
2
Brand Society: How Brands Transform Management and Lifestyle
by Martin Kornberger -
3
Ways of Seeing
by John Berger -
4
Sapiens: A Brief History of Humankind
by Yuval Noah Harari -
5
Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry
by Deborah Cadbury
The best books on Branding, recommended by Robert Jones
The best books on Branding, recommended by Robert Jones
To brand is human, says practitioner and professor Robert Jones. He recommends the five best books on branding.
