Books by Chip Heath and Dan Heath
Made to Stick
by Chip Heath and Dan Heath
Made to Stick is about what makes a message memorable. Why is it that we can all say ‘Call me Ishmael’ and remember this opening line to Moby Dick, and yet none of us can say the second sentence. Made to Stick is a thoughtful, fact-based empirical study about this idea of stickiness.
Interviews where books by Chip Heath and Dan Heath were recommended
The best books on The Future of Advertising, recommended by Steve Lance
The author and Emmy award-winning advertising exec discusses the changing face of the advertising world. He argues that the digital revolution has been mirrored before in the change from radio to tv advertising.
