Books by Geoffrey Moore
“He says that we traditionally have thought of product adoption as a bell curve; there are bleeding-edge adopters at the edge, then there are pragmatists who wait till everyone else does it, and then there are late adopters. You start at one side and gradually build your way up the curve. The hypothesis of this book is that this is not true. There are bleeding-edge people who will try something brand new, but then there’s a chasm: a gap between these buyers and the next set of early adopters. This chasm, where you can’t find anybody to buy your product, is dangerous for many reasons. Does it mean your market is too small? Do you have the wrong product? Moore says the key is to understand why these buyers are so different from each other and what you have to do to get across the chasm to the early adopters.” Read more...
The best books on Running a Business
Brian O'Kelley, Entrepreneurs & Business People
Interviews where books by Geoffrey Moore were recommended
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1
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz -
2
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey Moore -
3
Lean In: Women, Work, and the Will to Lead
by Sheryl Sandberg -
4
Brave, Not Perfect: How Celebrating Imperfection Helps You Live Your Best, Most Joyful Life
by Reshma Saujani -
5
Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas Into Successful Enterprises
by Derek Lidow
The best books on Running a Business, recommended by Brian O'Kelley
The best books on Running a Business, recommended by Brian O'Kelley
Running a successful business is an endless series of impossible challenges, a constant mix of terror and euphoria, explains Brian O’Kelley, co-founder of the billion-dollar ad tech company AppNexus and now at Scope3. He tells us which books every entrepreneur needs to read and why it’s so helpful to learn from those who have gone before.
