Books by Martin Kornberger
“Yes, branding is about influencing consumption, but it’s also about influencing production.” Read more...
Robert Jones, Entrepreneurs & Business People
Interviews where books by Martin Kornberger were recommended
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1
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier -
2
Brand Society: How Brands Transform Management and Lifestyle
by Martin Kornberger -
3
Ways of Seeing
by John Berger -
4
Sapiens: A Brief History of Humankind
by Yuval Noah Harari -
5
Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry
by Deborah Cadbury
The best books on Branding, recommended by Robert Jones
The best books on Branding, recommended by Robert Jones
To brand is human, says practitioner and professor Robert Jones. He recommends the five best books on branding.
