Books by Rex Briggs and Gregg Stuart
What Sticks
by Rex Briggs and Gregg Stuart
The authors Rex Briggs and Gregg Stuart believe very strongly that in order to make any advertising campaign sticky and produce any kind of results, everyone involved must agree on the measurement of success. Time and again advertisers start to do ad campaigns without clear agreement on how to measure how the campaign is working.
Interviews where books by Rex Briggs and Gregg Stuart were recommended
The best books on The Future of Advertising, recommended by Steve Lance
The author and Emmy award-winning advertising exec discusses the changing face of the advertising world. He argues that the digital revolution has been mirrored before in the change from radio to tv advertising.
