Books by Robert Townsend
Up The Organization
by Robert Townsend
At the beginning of my career Up the Organization was hugely influential to me because it told me that you could be part of an organization and still be a maverick within the organization. What Robert Townsend preached was how to break the rules and still fit in.
Interviews where books by Robert Townsend were recommended
The best books on The Future of Advertising, recommended by Steve Lance
The author and Emmy award-winning advertising exec discusses the changing face of the advertising world. He argues that the digital revolution has been mirrored before in the change from radio to tv advertising.
