The Invisible Gorilla
by Christopher Chabris and Daniel Simons
These guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us
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“These guys did one of the most important pieces of research in social science, to show how little we actually see in the world around us.” Read more...
The best books on Behavioural Economics
Dan Ariely, Economist
