Books by Marshall McLuhan
“This book will help change the way you think about digital marketing tools or social media tools, or any sort of communication device. Really focus on what do they do and how do they work first, and then create the content.” Read more...
The best books on Personal Branding
Cynthia Johnson, Entrepreneurs & Business People
The Medium is the Massage
by Marshall McLuhan & Quentin Fiore
The language McLuhan employs is, of course, somewhat quaint, and his tone is basically Messianic but if you really want to look at what everybody else is building on, it’s really McLuhan's ideas. Yeah, it’s amusingly of its time, and it has that sort of 60s-era Utopianism, but it’s also amazingly up-to-date.
Interviews where books by Marshall McLuhan were recommended
Lev Grossman recommends the best books on the World Wide Web
The book critic and technology columnist for Time magazine says there’s a level on which the Internet is a mass tool for pacification. It allows people to play out their lives in a fantasy context, which is very politically unthreatening. He picks the best books on the World Wide Web.
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1
Understanding Media: The Extensions of Man
by Marshall McLuhan -
2
How Google Works
by Eric Schmidt & Jonathan Rosenberg -
3
Extreme You: Step Up. Stand Out. Kick Ass. Repeat.
by Sarah Robb O'Hagan -
4
Out of Control: The New Biology of Machines, Social Systems, & the Economic World
by Kevin Kelly -
5
Propaganda
by Edward Bernays
The best books on Personal Branding, recommended by Cynthia Johnson
The best books on Personal Branding, recommended by Cynthia Johnson
We all have a brand, whether we want to or not, says Cynthia Johnson—the digital marketing expert and author of Platform: The Art and Science of Personal Branding. Here she selects five of the best books to help you build a better personal brand, and thereby boost your career.
