peter kellner

Peter Kellner

Peter Kellner has been a political analyst, commentator and columnist for the past 30 years, and is now president of the internet panel polling company YouGov, which floated for £18 million in 2005 and has profit margins far higher than most of the market research industry. He is a long-term member of the Labour Party, but YouGov polls, which electronically survey invited participants, have been criticised by Labour politicians – possibly because the findings are thought to have broken a pattern in which traditional polls in the UK tend to overstate Labour support.

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