Invisible Women: Data Bias in a World Designed for Men

“She goes through a number of examples, the ways in which design of everything from urban planning to healthcare and drug development has been based on men’s experiences. Gender bias has literally been built into the things that we use with sometimes awful effects. It is a polemical book. It’s a book that is right on message in terms of what I was describing earlier, the scepticism about technology and the way tech companies use data. The list of things she cites suggests we need to put them right, or at least take account of the fact that they may be wrong. The book is full of super quotable examples from across a whole range of sectors. It’s powerful.” Read more...

Best Business Books of 2019

Andrew Hill,

“Invisible Women is an exposé of just how much of the world around us is designed around the default male. Deploying a huge range of data and examples, Caroline Criado Perez, who is a writer, broadcaster and award winning campaigner, presents on overwhelming case for change. Every page is full of facts and data that support her fundamental contention that in a world built for and by men, gender data gaps, biases and blind spots are ubiquitous … The book, with all its passion and energy, is not about blame or conspiracy. It is a relentless and compelling appeal to examine the facts, to learn from the data, in key areas to seek much more contextualised data.” Read more...

The Royal Society Prize Science Books

Nigel Shadbolt,