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“And there are some beautiful illustrations of the kind of samples he created. It was basic research, but the books also shows the way that interacts with the manufacturing process, understanding the skills of the people who are actually loading the kilns and handling the pots. And then, further, the integration of what he could produce using these new techniques and styles with marketing. Marketing led to the importance of the designs of the different tea services and vases that he was creating. He sent free gifts to famous people, to influencers such as royalty, who would then help create the middle class market for his goods.” Read more...
The Best Economics Books of 2021
Diane Coyle, Economist
