Predictably Irrational
by Dan Ariely
Nick Harkaway says: Predictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted
Jonah Lehrer says: Dan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions.
Recommendations from our site
“Predictably Irrational is an examination of the way in which we make decisions irrationally, and how that irrationality can be predicted.” Read more...
The best books on Negotiating the Digital Age
Nick Harkaway, Novelist
“Dan Ariely is a very creative guy and was able to take this basic idea, that humans are irrational, and mine it in a million different directions.” Read more...
The best books on Decision-Making
Jonah Lehrer, Science Writer
