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Business » Marketing

Browse book recommendations:

Business

  • Careers
  • How to Invest
  • Leadership
  • Marketing

Seth Godin, author and entrepreneur, crowned “king of marketing” by Forbes magazine chooses the best books on marketing.  Asked to summarise what constitutes good marketing, he says “the act of changing things for the better by telling true stories to the right people.”  He talks about how marketing has been revolutionised in the digital age and how it has remained the same.  To illustrate the former he chooses New Rules for the New Economy: 10 Radical Strategies for a Connected World by Kevin Kelly and to illustrate the latter, The Republic of Tea by Bill Rosenzweig, Mel and Patricia Ziegler.

Robert Jones, strategist at Wolff Olins, one of the world’s leading branding consultancies, chooses his best books on branding.  He defines a brand as “what you stand for. It’s the bigger idea that a product or a service or a company stands for in the minds of its customers, but also its employees, the media and investors.”  He chooses books specifically on branding, such as Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger, but also on the history of art (Ways of Seeing by John Berger) and history (Sapiens: a Brief History of Humankind by Yuval Noah Harari).

Steve Lance, author of The Little Blue Book on Advertising talks about the future of advertising and marketing. He chooses Made to Stick by Chip and Dan Heath and What Sticks by Rex Briggs and Gregg Stuart and Up the Organisation: How to Stop the Corporation from Stifling People and Strangling Profits by Robert Townsend.

    The best books on Marketing, recommended by Seth Godin

  • Read
    The best books on Marketing - Syrup by Maxx Barry

    1

    Syrup
    by Maxx Barry

  • Read
    The best books on Marketing - Marketing: A Love Story by Bernadette Jiwa

    2

    Marketing: A Love Story
    by Bernadette Jiwa

  • Read
    The best books on Marketing - This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

    3

    This is Marketing: You Can't Be Seen Until You Learn To See
    by Seth Godin

  • Read
    The best books on Marketing - The Republic of Tea by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler

    4

    The Republic of Tea
    by Bill Rosenzweig, Mel Ziegler & Patricia Ziegler

  • Read
    The best books on Marketing - New Rules for the New Economy: 10 Radical Strategies for a Connected World by Kevin Kelly

    5

    New Rules for the New Economy: 10 Radical Strategies for a Connected World
    by Kevin Kelly

The best books on Marketing, recommended by Seth Godin

Halitosis, happy hour and bumming a cigarette: all concepts invented by marketers. Marketing is all about manipulating emotions—and this is a dark art that can be used for both good and evil, says the bestselling author and marketing guru Seth Godin as he selects five of the best books on his specialist subject.

    The best books on Branding, recommended by Robert Jones

  • Read
    The best books on Branding - The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

    1

    The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
    by Marty Neumeier

  • Read
    The best books on Branding - Brand Society: How Brands Transform Management and Lifestyle by Martin Kornberger

    2

    Brand Society: How Brands Transform Management and Lifestyle
    by Martin Kornberger

  • Read
    The best books on Branding - Ways of Seeing by John Berger

    3

    Ways of Seeing
    by John Berger

  • Read
    The best books on Branding - Sapiens: A Brief History of Humankind by Yuval Noah Harari

    4

    Sapiens: A Brief History of Humankind
    by Yuval Noah Harari

  • Read
    The best books on Branding - Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry by Deborah Cadbury

    5

    Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet Success and Bitter Rivalry
    by Deborah Cadbury

The best books on Branding, recommended by Robert Jones

To brand is human, says practitioner and professor Robert Jones. He recommends the five best books on branding.

    The best books on The Future of Advertising, recommended by Steve Lance

  • Read
    The best books on The Future of Advertising - Made to Stick by Chip Heath and Dan Heath

    1

    Made to Stick
    by Chip Heath and Dan Heath

  • Read
    The best books on The Future of Advertising - What Sticks by Rex Briggs and Gregg Stuart

    2

    What Sticks
    by Rex Briggs and Gregg Stuart

  • Read
    The best books on The Future of Advertising - Up The Organization by Robert Townsend

    3

    Up The Organization
    by Robert Townsend

  • Read
    The best books on The Future of Advertising - Amusing Ourselves to Death by Neil Postman

    4

    Amusing Ourselves to Death
    by Neil Postman

  • Read
    The best books on The Future of Advertising - A Walk in the Woods by Bill Bryson

    5

    A Walk in the Woods
    by Bill Bryson

The best books on The Future of Advertising, recommended by Steve Lance

The author and Emmy award-winning advertising exec discusses the changing face of the advertising world. He argues that the digital revolution has been mirrored before in the change from radio to tv advertising.

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